The CLARUS is an elegant representation of symmetry and asymmetry, closeness and openness, softness and hardness, the feminine and the masculine. The C icon is complemented by a luxe logotype developed exclusively for Clarus, true to the brand’s own emphasis on uniqueness and custom-made products.

Welcome to the world of Clarus, the flagship brand from Safa Group. The story of Clarus is the story of the coming of age of the trusted jewellery brand Safa, whose growth over 31 years includes FIVE state-of-the-art, ultra-modern showrooms across Malappuram and Palakkad districts in Kerala, India, and a retail outlet in KSA. Safa’s retail offering is bolstered by their own jewellery manufacturing units in India and the UAE, as well as a center for jewellery design, the Institute of Gems and Jewellery (IGJ).

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